Registration is now open.
Be among the first to secure your spot at NRF 2027: Retail’s Big Show. Under the theme “Fast Forward,” NRF 2027 brings together the people, ideas and innovations accelerating the future of retail. Join us in New York City, Jan. 10 – 12, 2027, for the industry’s most important event.
Before you can register, you must log in to your NRF account.
If you don’t have an account, you will be prompted to create one before continuing to event registration.
Early rate by 10/3/2026: $1,100
All rates are per person.
Advance rate by 11/19/2026: $1,200
Last chance to save by 1/7/2027: $1,300
Standard rate starting 1/8/2027: $1,400
Early rate by 10/3/2026: $2,100
All rates are per person.
Advance rate by 11/19/2026: $2,200
Last chance to save by 1/7/2027: $2,300
Standard rate starting 1/8/2027: $2,400
$2,600
All rates are per person.
Limited to 5 total individuals per company regardless of pass type.
$3,800
All rates are per person.
Limited to 2 total individuals per company regardless of pass type.
Member: $500; Non-Member: $1,000
All rates are per person.
To register as an educator, your primary occupation must be instructing students in a public or private college or university, junior or community college, or career/vocational school.
All educator registrations are subject to verification.
Member and non-member retail rates apply. Your company must have significant equity or ownership in retail brand(s) and companies providing products or services directly related to the retail industry.
This pass includes access to all Keynotes, Featured sessions, AI Stage sessions (retailers only), Ask the Speaker, Exhibitor Big Ideas, Expo, (1) Retail’s Big Concert ticket (limited availability), Donut Dunks and the Opening Party. You also get exclusive access to a pre-event webinar with exclusive tips on how to make the best of your Big Show experience (date and time TBD).
Retail Expo Pass by 12/30/2026: FREE
All rates are per person.
The Retail Expo Pass is open to members and non-members.
Retail Expo Pass starting 12/31/2026: $100
Expo Pass by 12/30/2026: $2,000
All rates are per person.
Limited to 5 total individuals per company regardless of pass type.
Expo Pass starting 12/31/2026: $2,100
Expo Pass by 12/30/2026: $3,200
All rates are per person.
Limited to 2 total individuals per company regardless of pass type.
Expo Pass starting 12/31/2026: $3,500
The Expo Pass allows access to the Expo during regular Expo hours including Exhibitor Big Ideas sessions, NRF Innovators Showcase, Startup Hub, Foodservice Innovation Zone and the Opening Party.
Retail Team: $900 per person
Retail Super Team: $750 per person
All rates are per person.
Retail Team rate is available when purchasing 5-9 All-Access Passes from the same company, at the same time.
Retail Super Tam rate is available when purchasing 10 or more All-Access Passes from the same company, at the same time.
Retail Team: $1,500 per person
Retail Super Team: $1,250 per person
All rates are per person.
Retail Team rate is available when purchasing 5-9 All-Access Passes from the same company, at the same time.
Retail Super Tam rate is available when purchasing 10 or more All-Access Passes from the same company, at the same time.
This pass includes access to all Keynotes, Featured sessions, AI Stage sessions (retailers only), Exhibitor Big Ideas, Expo, Donut Dunks and the Opening Party. Each team member can reserve (1) Retail's Big Concert ticket with their pass (limited availability).
$1,100 per person
All rates are per person.
Delegations must have a minimum of 10 retailers.
For international registration assistance or inquiries, please contact frederickg@nrfevents.com.
For questions about company qualifications, please contact registration@nrf.com.
This pass includes access to all Keynotes, Featured sessions, AI Stage sessions (retailers only), Exhibitor Big Ideas, Expo, Donut Dunks and the Opening Party. Each team member can reserve (1) Retail's Big Concert ticket with their pass (limited availability).
For more information: International Delegations | International Resources
Add-ons can be selected during Retail's Big Show registration process. Additional fees may apply, and options vary by registration type. Please see below for more information on each add-on program.
Available to all Big Show attendees: FREE
Celebrate NRF 2027 with a night of music, dancing and fun at Retail's Big Dance Party on Monday, Jan. 11, from 8 – 9:30 p.m.
Join more than 2,000 attendees for an unforgettable evening filled with great music, high-energy vibes and nonstop fun.
With a dynamic mix of genres and energy to match, NRF is bringing two of today’s top DJs to keep you entertained into the night.
This popular event is first-come, first-served, so be sure to arrive early and join the celebration.
Retailer rate: $495
Commerce Media Saturday is brought to you by NRF and RETHINK Retail.
The definitive gathering for leaders from retailers, retail media networks, brands and agencies exploring the strategies, innovations and partnerships shaping the future of commerce and retail media.
Saturday, January 9, 2027, 8:30 a.m. to 6:30 p.m.
Located at Lavan New York (offsite)
For more information, visit the Commerce Media Saturday page.
FREE for retailers and brands
Supply Chain Sunday is brought to you by NRF and RETHINK Retail.
Bringing together senior leaders from retail, brands, logistics and technology for insights on the innovations, strategies and partnerships transforming modern retail supply chains.
Sunday, January 10, 2027, 4:00 p.m. to 7:30 p.m.
Located at Lavan New York (offsite)
For more information, visit the Supply Chain Sunday page.
FREE for retailers and brands
AI Monday – AI in Retail (AiR) Summit & Soirée – is brought to you by NRF and RETHINK Retail.
The AiR Summit brings together senior brand and retail leaders, visionary analysts, technology innovators and industry pioneers driving AI disruption across retail.
Cap off the experience at the Soirée, featuring AI-inspired art and conversations with industry leaders shaping what’s next.
Monday, January 11, 2027
AiR Summit: 4:30 p.m. to 7:30 p.m.
AiR Soirée: 7:30 p.m. to 11:00 p.m.
Located at Lavan New York (offsite)
For more information, visit the AiR Summit page.
Individual rate: $150 per tour
Join a topic-specific Expo Tour to meet with leading companies delivering innovative retail solutions.
Each curated, two-hour tour is a guided talking journey through the NRF 2027 Expo.
Expo Tours are open to retailers only.
For more information, visit the Expo Tours page.
Individual rate: $180 per tour
These tours are expert-led, highly curated, time efficient guide walking tours of cutting-edge stores in New York City.
Retail Store Tours are open to retailers only.
For more information, visit the Retail Store Tours page.
Students at the undergraduate and graduate level are eligible to attend the NRF Foundation Student Program in New York City (Jan. 7-10, 2027). Students that register for and attend the NRF Foundation Student Program are eligible to redeem a student pass to NRF 2027: Retail’s Big Show.
Approved/verified press: FREE
All rates are per person.
To register as press, you must be a working member of the news media (editorial).
App press registrations are subject to verification.
Please review NRF's media accreditation policy in our media resource center before applying for a Press Pass.
For questions about press registration, please contact eventpress@nrf.com.
Approved/verified analyst: $500
All rates are per person.
Analysts must cover the retail industry (within the past 12 months) and are limited to a maximum of 5 registrations per organization.
App analysts registrations are subject to verification.
For questions about press registration, please contact eventpress@nrf.com.
Exhibitors should register though the Exhibitor Resource Center when it is available. Contact your company's event lead for details.
